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The After Mac

New Australian Apple Store

by Chris Marsden on June 18th, 2008

So now I’m jealous. I know a lot of people don’t have Apple stores at all, but as I’ve read about the details of the new Australian Apple Store, I realized that all the stores here in Florida are little Mall stores, whereas, it seems, that a lot of the other Apple Stores around the world are much bigger and infinitely cooler than a little shop at the mall.

The Australia store is supposed to be the second largest in the world. It will also contain (according to the Apple press release) the world’s largest genius bar.

The shop has the glass cube look that so many of the Apple Stores have, but is actually a facade built on to the outside of an existing office building.

This definitely furthers my thought of developing some sort of Apple Travel Agency. Private tours of the greatest Apple stores in the world.

[imagine the following in the movie announcer voice]

While visiting the Apple Cube in New York City, you can stop off and visit some other architectural wonders. While not quite as impressive as an Apple Store, the Empire State Building provides impressive views of the City. Apple has long stood for freedom from Windows, while just down the road you can visit the Statue of Liberty, a symbol of Freedom from tyranny and oppression.

Other Apple tours are available with stop off visits to the Golden Gate bridge, the Green Monster, or the Great Barrier Reef.

I wonder if people would pay for a tour like this? I wonder if Steve announcing it in a Keynote would change people’s willingness to pay for a tour like this?

Oh Well.

For now I will have to settle for visiting my little mall Apple Stores here in town. And when my wife and I finally make it to NYC for a stop off on Broadway, some great food, and some sightseeing, I’ll convince her that a few hours in the Apple Store is just as important as visiting the Statue of Liberty. And if I’m lucky, she’ll even let me buy something. "Yeah, that’s my new Mac Book Air. I bought it in New York at the Apple Store there."

BTW… Apple Insider has some great photos of the new Sydney, Australia store and you can read the official press release here.


POSTED IN: Chris's Posts, Retail Stores

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